All-new AURA Strap 2: Supercharge your fitness

We are proud to announce that the next generation of our fitness tracker with BIA analysis is finally here!  

Meet the all-new AURA Strap 2: thinner, faster, and more precise! It is the ultimate addition to your Apple Watch: it allows measuring body composition and hydration virtually on the go. This gadget, with its unique compact form factor, can maximize the results of your workouts and training, allowing you to easily and quickly measure your body composition and hydration right from your wrist! AURA Strap 2 is designed to supercharge your fitness, and to monitor your progress over time!

Let's see what's new in AURA Strap 2:

AURA Strap 2 is a fully redesigned and re-engineered accessory band that provides a totally new health and wellness data tracking experience that allows users to set goals and track their workout performance on their Apple Watch. It is complemented with AURA Plus – a new subscription-based service offering advanced analytics, workout content and the soon-to-be added feature of live chats with certified trainers.

By performing bioelectrical impedance analysis (BIA), which measures how a person’s body changes as a result of exercise, AURA Strap 2 is the only wearable device that provides fat, muscle and water balance measurement on the Apple Watch. From there, via AURA App version 3.0, users receive insights, personalized recommendations and goal setting and management functions to assist them in optimizing their fitness performance.

AURA Strap 2 improves upon the first generation of the device by delivering better fit, additional functionality and an enhanced user experience:

• AURA Strap 2 is 20% slimmer and 5% narrower than the original AURA Strap
• A more streamlined measurement process now requires only one-touch to initiate measurement, rather than three actions required with the original AURA Strap
• The new architecture captures 16 times more data points than the first generation of the AURA Strap. This improvement brings the accuracy of the AURA Strap 2 to 95% of a DEXA-scan, the gold standard of BIA measurement
• AURA Strap 2 attaches to the Apple Watch via new stretchable sport loops, rather than clasps, resulting in not only a sleeker design, but a more seamless process when putting it on and removing it

To truly maximize the benefits of AURA Strap 2, the new AURA Plus subscription service provides members more resources and features, including monthly fitness and nutrition reports, deep analytics of body composition, exclusive fitness content and – coming soon – a live chat function with a personal trainer.

AURA Plus costs $9.99 per month, or $79.99 for an annual subscription. AURA Devices users receive a free three-month trial of AURA Plus.

Visit auradevices.io/plus for more information and to sign up.